McCloud, Scott - Reinventing Comics
Fri, May. 18th, 2007 03:14 pmOut of McCloud's three books on comics (the other two being Understanding Comics and Making Comics), this is the weakest. This is largely because this is McCloud's book on the future of comics, and it was published in 2000.
The book consists of two distinct halves, the first concentrating on the future of comics themselves -- the industry, the readers, expansion, etc., and the second concentrating on how the digital revolution will affect comics. I think the first still has a lot of relevant information in it, despite the fact that it's now seven years later. McCloud clearly has a lot of experience in comics and in the industry, and his manifesto of sorts still resonates with me (despite my, uh, knowing not much at all about the comics industry). While some of it is now obsolete or somewhat funny, given the current manga trend, it's nowhere near as obsolete as the second half on computers and comics.
Alas, the second part just had me alternately giggling or scanning over pages. It is not really his fault that he wrote it just before the first big internet boom crash, or that things in that industry change so fast that books from last year are already out of date. But there you go. Also, it reads like every other book about the internet and "ZOMG THE DIGITAL REVOLUTION!" written. I mean, I would be interested to see McCloud's look back on things that have changed -- PayPal and the popularity of many webcomics and blogs and the entire "long tail" theory are versions of what he predicted, but I'd love more concrete details on how they have changed the comic industry. But no more predictions, because they just make me laugh.
The first part, though, would have benefitted from even more detail; I think the book as a whole would have been better if it had all been the first part. McCloud details 12 areas in which comics could improve in, some of them being gender representation, minority representation, more genres, focus on the writing, focus on the art, industry revolution, and etc. Sadly, there are only a few pages dedicated to each of these twelve areas. And while I know he only wanted to give a jumping-off point for people, there could be whole books written about each of them.
Also, (you all knew this was coming up) while I was glad that he did at least notice the disparity in gender and POC representation in the content of comics and the comic industry, the whole thing gets about four pages. Argh. I mean, he thankfully knows enough to acknowledge that it's not as easy as saying, "Well, it's just because we don't see enough comics with women/POC" and he acknowledges sexism and racism as institutions. But I don't think he goes far enough to point out that increasing representation takes a lot of work and focus; it's not something that just happens. Granted, it is the same for broadening genre representation, but since I personally find that combating sexism and racism in comics is about, oh, say, eleventy billion times more important to me than genre representation (I can get that elsewhere), I am just going to harp on that point.
Also also, I laughed and laughed because we did get a lot of the advances he was asking for, only with manga. Alas, the American comics industry has yet to get a clue, from my POV. This is, by the way, not to say that manga solves everything, because manga also needs to improve in the same twelve areas that McCloud pointed out for comics. It's just that I feel like the manga industry keeps growing here, so the potential to hit upon those improvements is larger, as opposed to the comics industry, which has yet to win me back. (Comics, I used to love you a lot, but I feel like you keep slapping me in the face over and over and over. At least manga wants me, even if it is only for my money.)
Anyway, it was an interesting read, though flawed, and I so desperately want McCloud to write something on manga.
The book consists of two distinct halves, the first concentrating on the future of comics themselves -- the industry, the readers, expansion, etc., and the second concentrating on how the digital revolution will affect comics. I think the first still has a lot of relevant information in it, despite the fact that it's now seven years later. McCloud clearly has a lot of experience in comics and in the industry, and his manifesto of sorts still resonates with me (despite my, uh, knowing not much at all about the comics industry). While some of it is now obsolete or somewhat funny, given the current manga trend, it's nowhere near as obsolete as the second half on computers and comics.
Alas, the second part just had me alternately giggling or scanning over pages. It is not really his fault that he wrote it just before the first big internet boom crash, or that things in that industry change so fast that books from last year are already out of date. But there you go. Also, it reads like every other book about the internet and "ZOMG THE DIGITAL REVOLUTION!" written. I mean, I would be interested to see McCloud's look back on things that have changed -- PayPal and the popularity of many webcomics and blogs and the entire "long tail" theory are versions of what he predicted, but I'd love more concrete details on how they have changed the comic industry. But no more predictions, because they just make me laugh.
The first part, though, would have benefitted from even more detail; I think the book as a whole would have been better if it had all been the first part. McCloud details 12 areas in which comics could improve in, some of them being gender representation, minority representation, more genres, focus on the writing, focus on the art, industry revolution, and etc. Sadly, there are only a few pages dedicated to each of these twelve areas. And while I know he only wanted to give a jumping-off point for people, there could be whole books written about each of them.
Also, (you all knew this was coming up) while I was glad that he did at least notice the disparity in gender and POC representation in the content of comics and the comic industry, the whole thing gets about four pages. Argh. I mean, he thankfully knows enough to acknowledge that it's not as easy as saying, "Well, it's just because we don't see enough comics with women/POC" and he acknowledges sexism and racism as institutions. But I don't think he goes far enough to point out that increasing representation takes a lot of work and focus; it's not something that just happens. Granted, it is the same for broadening genre representation, but since I personally find that combating sexism and racism in comics is about, oh, say, eleventy billion times more important to me than genre representation (I can get that elsewhere), I am just going to harp on that point.
Also also, I laughed and laughed because we did get a lot of the advances he was asking for, only with manga. Alas, the American comics industry has yet to get a clue, from my POV. This is, by the way, not to say that manga solves everything, because manga also needs to improve in the same twelve areas that McCloud pointed out for comics. It's just that I feel like the manga industry keeps growing here, so the potential to hit upon those improvements is larger, as opposed to the comics industry, which has yet to win me back. (Comics, I used to love you a lot, but I feel like you keep slapping me in the face over and over and over. At least manga wants me, even if it is only for my money.)
Anyway, it was an interesting read, though flawed, and I so desperately want McCloud to write something on manga.