GAH yes. I especially hate "market reasons" and "story reasons" because it is so nebulous and difficult to pin down, much like how there are a billion and one reasons why "I only have one black friend." In the end, I kind of don't care about the reason. Mostly I care about what you're [general you, not you-you] doing about it and what the track record is.

[also, hi!! let me know if you want an invite!]